Small business marketing process, to help your business grow.
A marketing process for small businesses, set up to help you succeed.
To make sure we deliver the best results possible from your marketing budget, we follow a simple process for each of our clients. This helps us to fully understand your company's individual goals and set out a plan that will help us to reach them.
This marketing process consists of 4 key steps, each of which build understanding and insight, to make sure any work we carry out for your small business is insight-driven and impactful.
Identify
Plan
Learn
Build
IDENTIFY
Before working on any campaigns, it is crucial that we understand what success means to your business. Do you need to grow awareness of your brand? Boost sales? Whatever the goals are, we start by identifying them and how they're measured.
1. Identify
2. Plan
3. Build
4. Build
Once we've established your current marketing position and what's important to you, it's time to plan. We will put together a comprehensive plan to reach your goals, including which channels we will use and expected results.
When we're both happy with your marketing plan, it's time to start building. This stage includes account set up, content creation, copywriting, conversion tracking, or anything else that's required for your specific business.
The final stage in the marketing process is to learn from the data. We use dashboards and weekly reports to support with this, and it allows us to understand what's working and make optimisations toward these areas.
